Jessica Simpson’s New ‘Fancy Love’

Jessica Simpson might have lost a love in ex Tony Romo, but the starlet has a whole new object of her affection – her new fragrance, Fancy Love.

“Romance has never been more important to me so I wanted to celebrate that special feeling with this new fragrance,” Jessica said in a press release for the new scent inspired by the pitter patter of the heart.

“Jessica loves the feeling of being in love, she’s a romantic girl. The fragrance was inspired by love. And she’s inspired by love,” said Vince Camuto, CEO and founder of the Camuto Group – the company that licenses all of Jessica’s brands.

But did her former Dallas Cowboy QB beau – who split with her the night before her 29th birthday – motivate Jessica to create the floral scent?

“I don’t know if it was inspired by him,” he said. “She felt that this was the timeless fragrance of falling in love. She came up with that.”

Jessica’s first scent, Fancy, racked up $50 million in sales during its first year on the shelves – mighty fancy indeed.