Lindsay Lohan Sports “Team” Spirit

LOS ANGELES (September 26, 2006) — Which team is Lindsay Lohan playing for exactly?

According to the hat the ingenue wore yesterday as she shopped at Cartier in Beverly Hills, “Team Morton”amidst talk of an alleged breakup between Lohan and boyfriend, “Pink Taco” restaurant mogul Harry Morton).

Kitson, another 90210 boutique on famed Robertson Boulevard, introduced the “Team _____” craze during the split of Brad Pitt and Jennifer Aniston, producing t-shirts that filled in the blank for each star. Customers went wild for “Team Aniston,” while “Team Jolie” tees fell short in sales by 3:1, according to Kitson store Manager Jen Cooper.

Cooper believes that, “Customers love the idea of picking a side for a celebrity- to be involved in a celebrity’s life.”Kitson has manufactured baseball raglans on the heels of the Nick Lachey andJessica Simpson breakup for either “Team Nick” or “Team Jessica.” Other tabloid feuds have spawned “Team Paris” and “Team Nicole” retail items as well.

And as part of Kitson’s larger brand launch, “Team Kitson” shirts are also now available.